Learn From Glued
Guest Checkout Converts 34% Better Than Forced Accounts: Data from 350+ Shopify Stores [2026]
Forced account creation reduces checkout completion by 20–35% for new visitors. Here's what the data from 350+ Shopify stores shows — and how to set up your checkout to capture both guest buyers and account holders without sacrificing either.
Email Segmentation Strategies: Why Behavioral Intent Beats Demographics Every Time
Demographic segments describe who your customers are. Behavioral intent segments predict what they're about to do. Glued's data across 350+ DTC projects shows the second type drives 4–6x more revenue from the same list — and Habibi NY's $320K email result from a list cut by 87% is the proof.
Email Campaign ROI for DTC Brands: The Benchmarks That Actually Tell You Where to Improve
Most DTC brands track aggregate email ROI. The metric that actually tells you where to improve is the flow-to-campaign revenue ratio. Habibi NY: 46% flows, $320K. AeroPress: 60% flows, $478K. Most brands Glued audits are at 20–30%.
eCommerce Site Search: Your Most Valuable Analytics Source That Most Brands Never Check
Every site search query is a customer telling you exactly what they want. Zero-results queries are a product gap report. High-search/low-conversion queries are a messaging failure. High post-search bounce is a PDP quality signal. Glued's data across 350+ projects shows the brands that treat search as a data source consistently outperform those that treat it as a navigation feature — and EBOOST's 600→72 SKU rationalization is the proof that no algorithm fixes a broken catalog.
eCommerce Personalization 2026: What Actually Works for DTC
Personalization works when it's built on real segmentation, relevant product recommendations, and lifecycle flows that treat different customers differently. This guide covers what Glued's data across 350+ projects shows actually moves conversion rate, AOV, and retention — and where to start.
eCommerce Filter Design: Best Practices That Actually Drive Conversion (2026)
Filter design problems are usually catalog problems in disguise. Glued's data from 350+ DTC audits — plus EBOOST (42% CVR from SKU reduction) and Nutterie (149% orders from navigation restructure) — on what actually drives product discovery conversion.
eCommerce Customer Retention: Why the Decision to Come Back Is Made in the First 14 Days
Win-back campaigns and loyalty programs fire after the retention decision has already been made. Glued's data across 350+ projects shows repeat purchase intent forms in the first 14 days — delivery experience, first product use, and first brand communication. Lull doubled BFCM conversion without a loyalty program. AeroPress generated $478K in email revenue through post-purchase content value. The sequence matters more than the infrastructure.
Cyber Monday Email Campaigns: Why the 6 Weeks Before Matter More Than the Day Itself
Most Cyber Monday email guides cover subject lines, send timing, and creative templates. Glued's data across 350+ projects shows those details matter — but they matter less than the list health audit, deliverability warm-up, flow completion, and segmentation build that needs to be done by November 7th. Habibi NY's $320K email revenue came from cutting 87% of their list and sending to the engaged 13%. That's the BFCM email insight most brands never act on.