Learn From Glued
Shopify Conversion Tracking: The Analytics Stack Glued Uses for DTC Brands
Most Shopify tracking tutorials cover installation. This covers decisions. Glued's analytics framework from 350+ DTC projects — why Habibi NY's 28% email revenue attribution required measuring list quality, how AeroPress tracked $478K to a 60/40 flow split, and how Nooma's metafield architecture makes tracking-enabled content changes possible.
SEO vs CRO for eCommerce: Why Most DTC Brands Should Fix Conversion Before Scaling Traffic
The "it depends" answer to SEO vs CRO is incomplete. Glued's data from 350+ projects: most DTC brands are conversion-constrained, not traffic-constrained. Fix revenue per visitor first. Then scale traffic into an efficient funnel.
Responsive Design Best Practices for eCommerce: What Glued's Data Actually Shows
The CSS is table stakes. Glued's data from 350+ DTC projects shows the mobile conversion gap comes from designing for a hypothetical user, not your actual customer. DR-HO's (+122% CVR), Peak Cocktails (+11% CVR), Love Sweat Fitness (+52% add-to-cart).
Post-Holiday Optimization: Why January Revenue Is Decided in November, Not December
January revenue is usually a BFCM problem in disguise — discount-motivated acquisition with no loyalty infrastructure. Glued's data from 350+ projects on what to build before peak season, and what to execute after.
Payment Method Optimization: You Probably Have the Right Options — They're Just in the Wrong Place
Payment optimization isn't about adding more methods — most Shopify brands already have Shop Pay, Apple Pay, Google Pay, and major cards. The conversion problem is that express options are buried below forms, BNPL is hidden in a logo row, and trust was already broken two steps before the customer reached payment. Glued's presence vs. prominence framework from 350+ projects shows what to fix and in what order.
One Page Checkout: When It Works, When It Doesn't, and What Glued's Data Shows
One page checkout isn't a universal upgrade — it's the right answer for specific products and audiences. Glued's data from 350+ DTC projects shows when it moves the needle and when multi-step checkout is the better call.
Mid-Year eCommerce Performance Review: How to Find the Silent Revenue Bleeds Your Dashboard Won’t Show You
Most mid-year reviews measure conversion rates and set new goals. Glued's data across 350+ projects shows the most valuable finding is almost never a metric — it's a structural failure that's been bleeding revenue silently for months. Broken tracking making your data wrong, stopped automation flows, UX failures on OS updates nobody tested. These don't show up as conversion problems. They show up as optimization that doesn't work — until you find them.
Holiday CRO for Boston eCommerce Brands: What Actually Moves Revenue in Q4
Holiday CRO for Boston eCommerce brands isn't about running tests during BFCM — it's about fixing the right pages before traffic spikes and holding the line once it does. Glued's data from 350+ projects shows the priority stack: shipping transparency first, guest checkout second, mobile UX third. Countdown timers and landing pages come after the foundation is right.