Glued Insights: Ecommerce Conversion Guides
Glued designs and optimizes Shopify and DTC stores. These guides share what we use with clients: how to find where a store loses orders, how to fix it and how to measure the result. Every figure is sourced and every client result links to its case study. Start with a pillar guide or jump to the topic you need.
Conversion rate optimization
How to find what stops visitors from buying, fix it and prove it worked: research, testing, psychology, pricing an agency and real client results.
Checkout optimization
Where most carts are lost and how to win them back: flow, forms, trust, guest checkout and payment options, with current benchmarks.
Shopify
Conversion, speed, plans, email, tracking and peak-season prep for Shopify, Plus and Hydrogen stores.
Ecommerce UX
Helping shoppers find and choose: search, filters, personalization, mobile layouts and the experience that brings them back.
Email marketing
Flows and campaigns that drive revenue: abandoned cart, segmentation, ROI benchmarks and peak-season planning.
Latest articles
Every guide we have published, across all topics.
Shopify Plus vs Shopify
Plus starts at $2,300 a month, and lower fees alone rarely pay for it. What Plus adds over Basic, Grow and Advanced in 2026, what it no longer does, and how to decide with your own numbers.
Shopify Speed Optimization
Most slow Shopify stores are slow for the same few reasons: apps, oversized images, heavy themes and scripts. How to measure speed the way Shopify and Google do, and the fixes to make in order.
Website Heatmap Analysis
Heatmaps don't fail for lack of data. They fail on the wrong pages. Glued's method from 350+ DTC audits for choosing pages, reading click and scroll patterns, and testing what you find.
Website Conversion Funnel
The four stages of an ecommerce conversion funnel, what current benchmarks say about each one, how to measure your own, and the method Glued uses to find the stage that loses the most revenue.
Shopify Oxygen
Oxygen is Shopify's free hosting for Hydrogen storefronts. How it runs your code, how environments and deployments work, and the caching rules that decide whether an Oxygen store is fast.
Shopify Conversion Rate Optimization
Shopify already gives you a fast checkout, so most lost orders happen before it. Benchmarks, the pages and apps to check first, how to test changes on Shopify, and when to bring in an agency.
Shopify Hydrogen
Hydrogen is now a commerce library that works with Next.js, React Router and other frameworks. What changed, when a headless Shopify build is worth it, Oxygen or Vercel, and the fixes that make Hydrogen fast.
Shopify Black Friday
A practical BFCM 2026 plan for Shopify stores: what last year's record weekend tells you, what to fix first, how to build the offer and the pages, and the 2026 shipping cutoffs to show gift buyers.