A website redesign typically costs $2,000 to $100,000 or more. Clutch's 2026 pricing data puts the average web design project at $38,105, while most projects come in under $10,000. For ecommerce stores, published Shopify agency ranges run from about $2,000 for theme customization to $15,000 to $40,000 for a redesign, and $25,000 to $100,000 or more for advanced or Shopify Plus builds. The number of templates, integrations, migration and content decide where you land.
- Theme customization: roughly $2,000 to $10,000; full Shopify redesign: about $15,000 to $40,000.
- Advanced or Shopify Plus builds: $25,000 to $100,000 or more; headless builds cost more.
- Templates, integrations, migration and content drive the price more than page count.
- Budget for apps, redirects, QA and post-launch support, which often sit outside the quote.
How much does an ecommerce website redesign cost?
There is no official price list for redesigns, so the figures below are ranges that Shopify agencies publish for their market. They are planning numbers, not audited averages, and they overlap because agencies draw the lines between tiers differently.
| Type of project | Typical published range | What it usually covers |
|---|---|---|
| Theme customization | $2,000 to $10,000+ | An existing theme adapted to the brand: layout, content, apps |
| Custom Shopify design | $5,000 to $20,000+ | Custom page designs on a theme base for an established brand |
| Redesign or refresh by a Shopify agency | $15,000 to $40,000 | New design across key templates, theme setup and customization |
| Advanced or Shopify Plus build | $25,000 to $100,000+ | Large catalogs, migrations, B2B, integrations, custom workflows |
| Headless storefront (Hydrogen) | $80,000 to $250,000 | A custom front end on Shopify's commerce back end |
Sources: OuterBox, "Shopify Website Cost" (updated May 2026) for theme customization, custom design and advanced builds; Tenten, "Shopify Agency Pricing" (2026) for redesigns and headless builds. Both are agencies describing their market. Before going headless, read Shopify Hydrogen in 2026.
What the wider market data says
Two broader datasets show why ranges are so wide. Clutch's 2026 web design pricing guide, built from its agency directory and client reviews, puts the average project at $38,105, the average monthly cost at $5,280 and the typical project at 7 months, while noting that most projects cost under $10,000. US, Canadian and Australian agencies typically charge $100 to $149 an hour; agencies in Eastern Europe or Latin America often $25 to $49.
A study of 503 website RFPs published in 2025 (Folyo) found an average budget of $73,000, with 38% of projects between $50,000 and $100,000. Most of those RFPs came from nonprofits, government and education, where procurement adds scope, so treat it as an upper reference for ecommerce rather than a benchmark.
What drives the price of a redesign
For a store, page count is a poor guide. A catalog of 2,000 products uses one product template, so the real unit of work is the number of distinct templates and the logic inside them.
| Cost driver | Why it moves the quote | Published add-on range |
|---|---|---|
| Unique templates | Home, collection, product, cart, landing and content pages each need design, build and QA | Built into the project price |
| Theme or custom | Adapting a theme is faster than designing and coding custom sections | See the tiers above |
| Integrations | ERP, CRM, PIM, reviews, subscriptions and email platforms need setup and testing | $8,000 to $25,000 (Tenten) |
| Data and content migration | Products, customers, orders and content moving from another platform or structure | $5,000 to $15,000 (Tenten) |
| Images and content | New photography, product copy and page copy | $3,000 to $10,000 (Tenten) |
| Who does the work | Region and agency tier change the hourly rate several times over | Under $25 to $150+ an hour (Clutch) |
Costs that sit outside the quote
- Theme license. A paid Theme Store theme is licensed to the one store that bought it; Shopify lets you preview paid themes before buying, and support and updates come from the theme developer.
- Apps and platform plan. Monthly app subscriptions and the Shopify plan itself; see Shopify Plus vs Shopify for plan prices.
- Redirects and SEO. Google recommends mapping old URLs to new ones, using permanent redirects and keeping them for at least a year, and warns that rankings can fluctuate for a few weeks or more while the site is recrawled. Ask who builds and tests the redirect map.
- Tracking. Analytics, pixels and conversion events need rebuilding and checking on the new templates; see Shopify conversion tracking.
- Post-launch support. Tenten lists post-launch support at $500 to $2,000 a month, and suggests a scope-change buffer of 15% to 25% on top of the quote.
Full redesign, partial rebuild or ongoing optimization?
| Situation | Usually the better choice |
|---|---|
| Platform or theme can't support what the business needs | Full redesign or replatform |
| Rebrand, or the site no longer matches the product or audience | Full redesign |
| Conversion problems concentrated on product pages or cart | Rebuild those templates |
| Site works but performance drifts as apps and campaigns pile up | Ongoing optimization |
| Not sure where the store loses orders | Audit first, then decide |
A full redesign replaces what works along with what doesn't, and can reset rankings and buying habits for a while. When the problem sits on a few pages, a targeted rebuild is cheaper and easier to measure. Peak Cocktails rebuilt its product page template rather than the whole site and raised conversion 11% (see the Peak Cocktails case study). The conversion rate optimization guide shows how to find where a store loses orders before choosing.
Will the redesign pay for itself?
Work out the payback before you sign. Extra monthly profit equals monthly revenue times gross margin times the relative conversion lift; divide the redesign cost by that number to get months to pay back.
| Example: $40,000 redesign, $300,000 monthly revenue, 50% gross margin | Extra profit per month | Payback |
|---|---|---|
| 1% relative conversion lift | $1,500 | About 27 months |
| 3% relative conversion lift | $4,500 | About 9 months |
| 10% relative conversion lift | $15,000 | About 3 months |
In this example, a lift of about 2.2% pays back the redesign within a year. Results vary by how far a store is from its potential. Among Glued's rebuilds, DR-HO's saw conversion rate rise 122%, net sales 212% and orders 149% within the first month (DR-HO's case study), and Love Sweat Fitness raised conversion 33% and add-to-cart 52% within two weeks of launch (Love Sweat Fitness case study). The same formula applies to CRO agency fees.
How to get an accurate quote
Agencies price risk. The clearer the brief, the narrower the quote. Send:
- Platform and plan, and whether you are changing either.
- The templates in scope: home, collection, product, cart, landing pages, content pages.
- Every integration and app that must keep working.
- Catalog size and how many products need new images or copy.
- Analytics access, so the agency can see where the store loses orders.
- A target launch date that avoids your peak season.
Then ask what is fixed and what is hourly, how many revision rounds are included, who owns the theme code, who builds the redirect map and what support looks like after launch.
How Glued helps
Glued redesigns Shopify and DTC stores starting from conversion data. A free audit includes a review of your current site and a redesign concept, so you see the direction before paying. A full website overhaul covers research, UX and UI design, copy, development and QA, and ongoing optimizations keep improving the store after launch.
The bottom line
Most ecommerce redesigns land between about $15,000 and $40,000, with theme work below that and Plus or headless builds well above. The quote depends on templates, integrations, migration and content, and the real cost includes redirects, tracking and support. Decide with a payback estimate, not a price alone, and rebuild only what needs rebuilding.
FAQ
How much does a website redesign cost?
Clutch's 2026 pricing data puts the average web design project at about $38,000, with most projects under $10,000 and agencies typically charging $2,000 to $100,000. For ecommerce stores, published Shopify agency ranges run from about $2,000 for theme customization to $15,000 to $40,000 for a redesign and $25,000 to $100,000 or more for advanced or Shopify Plus builds.
How much does a Shopify redesign cost?
Published 2026 ranges: theme customization roughly $2,000 to $10,000 or more, custom Shopify design $5,000 to $20,000 or more (OuterBox), a redesign or refresh by a Shopify agency $15,000 to $40,000 (Tenten), and advanced or Shopify Plus builds $25,000 to $100,000 or more (OuterBox). Integrations, migration and content are often quoted on top.
What affects the cost of a website redesign?
Mainly the number of unique templates to design and build, whether you start from a theme or go custom, integrations with systems such as ERP or CRM, data and content migration, new photography and copy, and who does the work. Hourly rates range from under $25 to over $150 depending on region and agency tier.
How long does a website redesign take?
Clutch's 2026 data puts the typical web design project at about 7 months. A theme customization can take a few weeks once products, images and copy are ready; advanced builds with integrations or a platform migration can take several months.
Will a redesign hurt my SEO?
It can if URLs change without a plan. Google recommends mapping old URLs to new ones, using permanent redirects and keeping them for at least a year, and warns that rankings may fluctuate for a few weeks or more while it recrawls the site.
Is a full redesign better than ongoing optimization?
Not always. A full redesign makes sense when the platform, brand or core templates no longer fit the business. When the problems sit on a few pages, rebuilding those templates and testing changes over time usually costs less and carries less risk.
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