Cart

If users can't easily see their cart total, they may hesitate, feel uncertain about their purchase, or abandon their cart altogether. Hidden or unclear totals create unnecessary friction.

If users don't see their final total on the checkout button, they may second-guess their purchase, go back to review, or abandon the cart altogether. Uncertainty creates friction in the buying process.

Users want to understand their total cost, but displaying subtotal, taxes, shipping, and savings all at once could make the cart. Too much information upfront can be overwhelming.

Users may hesitate at checkout due to security concerns or uncertainty about your policies. If they don't feel assured, they might second-guess their purchase and abandon their cart.

If users have to go through multiple steps to add an upsell item, they're less likely to complete the action. Complicated buying processes kill momentum and reduce conversion rates.

Once users are in the cart, they're already shown intent to buy. If there's no strategic upsell, you may miss easy opportunities to increase order value.

Generic upsells feel pushy and irrelevant, leading to user frustration or ignored promotions. If the recommendations don't logically fit with what's in the cart, it won't drive conversions.

Overloading upsell cards with too much information can make the cart look cluttered and overwhelming. If users are bombarded with details, they may ignore the upsell entirely.

If a user has added a product as a one-time purchase, they may not realize there's a subscription option that offers more value. If they have to go back to the product page to switch, they are less likely to do it.

A slow or clunky cart experience can frustrate users, leading to abandoned purchases. Overloading your cart with heavy JavaScript or third-party apps can delay interactions, making it harder for users to proceed smoothly to checkout.

A cluttered or poorly structured cart makes it hard for users to review their selections and adjust their order, creating friction on what should be a simple process for readying to order to check out.

If users struggle to update quantities, remove items, or make changes in the cart, they may abandon their purchase out of frustration. A clunky cart experience creates unnecessary friction.

Users often hesitate to add more items to their cart, especially if they feel they're spending too much. Without a compelling reason, they may checkout with fewer products or abandon their cart altogether.

If users have to scroll to find the Checkout button, they may get distracted or second-guess their purchase, creating unnecessary barriers to completing a purchase.

If a user adds a "Subscribe & Save" product to their cart, but the checkout isn't clearly labeled, they may think they're making a one-time purchase or get confused and miss signing up to potential subscriptions available.

If users don't know how close they are to unlocking free shipping, a bonus, or discount, they may not be motivated to add more products. This can leave revenue on the table as opportunities may pass over.

Users need a clear visual cue to know how many items they have in their cart. If they can't see their selection or gauge how their cart is growing, they may lose track of their purchase or second-guess their checkout experience.

An empty cart is a dead end if left blank. Instead of letting users leave, use this space to guide them back into shopping mode.

A plain list of text-based product recommendations in an empty cart feels uninspiring and easy to ignore. Without engaging visuals, users may not feel compelled to continue shopping.

Some users may not have a specific product in mind but are still interested in browsing. If your empty cart only suggests a few collections, they might feel limited in their choices.

If collection names in the empty cart section lack contrast or are difficult to read, users may miss key product recommendations, reducing the effectiveness of this space.