2
guidelines
Transparency
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200
Display Total Price on Checkout Button
Builds Trust
Increases Checkout Conversions
Improves Subscription Retention
context
If users don't see their final total on the checkout button, they may second-guess their purchase, go back to review, or abandon the cart altogether. Uncertainty creates friction in the buying process.
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173
Display "Starting at" Pricing for Variant-Based Products
Manages Expectations
Improves Clarity
Boosts Conversion Rates
context
If product prices vary by size, material, or other variants, showing a single price on product cards can mislead users. If they click expecting a lower price and see a higher one, they may feel frustrated and bounce.