CRO Manifesto
Add a "Shop All" Option in Empty Cart
context
Some users may not have a specific product in mind but are still interested in browsing. If your empty cart only suggests a few collections, they might feel limited in their choices.
Why?
Including a "Shop All" button allows users to explore your full catalog effortlessly. This keeps them engaged, encourages browsing, and increases the chances of them finding something they want to buy.
Content
- Your empty cart abandonment rate is above 70% and visitors spend less than 15 seconds on the empty cart page
- Google Analytics shows high bounce rates from cart page with users not navigating to product or collection pages
- Your empty cart currently only displays 2-4 featured collections, limiting browsing options for undecided shoppers
- You have 50+ products across multiple categories and want to maximize product discovery opportunities
- Works on all major platforms (Shopify, WooCommerce, Magento) with basic theme customization access
Add a prominent "Shop All" button to your empty cart page that directs users to your complete product catalog.
- Shopify Implementation: Navigate to Online Store > Themes > Edit Code, then locate
cart-empty-state.liquidor similar template file - Button Placement: Position the "Shop All" button above existing collection suggestions, using your primary CTA button styling for consistency
- Technical Specs: Make button minimum 44px height for mobile tap targets, full-width on mobile (100%), and 200-250px width on desktop with center alignment
- Code Implementation: Add this Shopify liquid code:
<a href="/collections/all" class="btn btn-primary empty-cart-cta">
Shop All Products
</a> - Mobile Optimization: Stack the "Shop All" button above collection thumbnails on mobile, maintain horizontal layout on desktop with proper spacing (20px margins)
- Timeline: Implementation takes 1-2 hours including testing across devices
- Empty Cart Engagement Rate: Track clicks from empty cart to product pages - expect 15-25% improvement within 2-3 weeks
- Session Duration: Monitor average time spent browsing after empty cart visit - target 20-30% increase in session length
- Conversion Recovery Rate: Measure purchases completed by users who started with empty cart - aim for 5-8% improvement
- Product Page Views: Use Google Analytics to track navigation from cart to product pages - expect 25-40% increase in product discovery
- AVOID: Using generic "Continue Shopping" text instead of specific "Shop All" or "Browse All Products" - users need clear direction to your full catalog
- BEST PRACTICE: Use action-oriented copy that specifically mentions accessing your complete product range
- AVOID: Placing the "Shop All" button below collection suggestions where it gets buried and overlooked by users
- BEST PRACTICE: Position "Shop All" prominently above other options to give users immediate access to browse everything
- AVOID: Linking to a filtered collection page that doesn't show your complete inventory
- BEST PRACTICE: Ensure the link goes to
/collections/allor equivalent page showing your entire product catalog
Get A Free Website Audit.
We’ll identify what’s leaking revenue on your site and show you how to fix it. The free audit includes:
Live Website Walkthrough
Technical Analysis
Conversion Checklist
Key Section Redesigns
Industry & ICP Research
Implementation Plan
Work with the #1 Team That gets you predictable results.
Strategy
DESIGN
COPYWRITING
DEVELOPMENT
Free Audit & Redesign
Get a Free Audit
See the difference for yourself. We’ll identify what’s leaking revenue on your site and show you how to fix it.
Free Forever
130+ Optimizations
Section Redesigns
CRO Strategy Call
Talk to Glued
This isn’t a sales call. It’s a hands-on teardown session where we walk through exactly what’s holding your site back and what fixing it would mean for your revenue.
No Sales Pitch
ROI Projections
Free CRO Strategy