Teatonic

Food & Beverage

September 16, 2024

01
Project Overview

Below you’ll learn how we helped TEAONIC optimize their email marketing strategy by refining their A/B testing process, increasing open rates, and introducing a fresh, engaging tone of voice. Our work focused on highlighting the health benefits of their herbal tonics and aligning email campaigns with broader revenue goals, resulting in higher monthly attributed revenue without disrupting their established system.

Before us

02
Challenge

TEAONIC faced the challenge of increasing revenue through email marketing without overhauling their entire strategy. Their email metrics were solid, but they needed more refined targeting and content that better highlighted their products' health benefits to improve conversion rates and revenue.

03
What We Did

We refined TEAONIC’s email marketing system by implementing a data-driven A/B testing process, focusing on boosting open rates and engagement. We also crafted a more dynamic email cadence that ensured a balance between promotional and educational content. This approach helped TEAONIC consistently communicate the health benefits of their products, ultimately leading to better performance and increased revenue.

after

Results
Achieved

Trusted by 350+ Brands

80.85%

Increase in click through rates

34.22%

Increase in open rates

Highlight the Benefits in Every Campaign

In the health and wellness space, consistently communicating the benefits of your products is crucial. We ensured that TEAONIC’s campaigns always tied back to the specific health outcomes their herbal tonics delivered, keeping the brand’s core value front and center in every email.

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Focus on Revenue, Not Vanity Metrics

While metrics like click-through rates are important, we kept TEAONIC's focus on driving real results, such as increasing Average Order Value (AOV) and monthly revenue. Every campaign was crafted to contribute toward these larger financial goals, ensuring the email strategy had a tangible impact on their bottom line.

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Leverage Multichannel Marketing

We synchronized TEAONIC’s email marketing efforts with their broader social media and website strategies. By creating multi-channel campaigns around key holidays and promotions, we enhanced overall performance, ensuring cohesive and impactful messaging across all customer touchpoints.

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Takeaways for Other Brands

Show the Benefits Loud and Clear:
- Especially in wellness, people care about results. TEAONIC's emails always kept the focus on how their tonics supported health and vitality. If you’ve got benefits, don’t be shy—lead with them.
Keep Your Eye on the Bottom Line:
- Engagement metrics like clicks and opens are cool, but what really matters is the revenue they drive. With TEAONIC, we focused on campaigns that pushed Average Order Value (AOV) and monthly revenue growth. Always tie your marketing back to the bottom line.
Make It All Work Together:
- Your email, social, and website efforts shouldn’t be living in separate silos. TEAONIC found huge success when we synced email campaigns with social promos, giveaways, and UGC, creating a seamless experience for their audience across channels.
Test, Learn, and Repeat:
- A/B testing isn’t a one-and-done thing. TEAONIC kept refining their approach, learning what resonated and adapting. The lesson? Stay curious, and always be optimizing based on what’s working (and what’s not).