Nutterie
At glance
Nutterie is a Canadian-born online store specializing in premium nuts, dried fruits, and seeds. Committed to quality and ethical sourcing, they deliver fresh products directly from the world's best farms to customers' tables across Canada. As a sister company of Canada Nut, they focus on making healthy snacking accessible and enjoyable for everyone.
Variety becomes clarity through design.
Nutterie offered incredible quality nuts, dried fruits, and healthy snacking options across multiple categories, but their website made everything look equally important, leaving customers overwhelmed rather than informed. This perfectly demonstrates our manifesto that we optimize every touchpoint for performance, narrative, and aesthetic simultaneously, because product diversity becomes decision paralysis when customers can't quickly understand which options solve their specific dietary needs or lifestyle goals. Their extensive catalog was an asset until it became a conversion barrier, with impressive traffic metrics but disappointing sales because browsing didn't lead to confident purchasing decisions.
Story-driven organization that guides decisions.
We created product narratives instead of product catalogs, establishing benefit hierarchy that highlighted the most important qualities first rather than trying to communicate everything about every option equally. Restructured sections guided users naturally through the site, creating cohesive brand experiences that helped customers understand not just what Nutterie sold, but how different products fit into their lives and when they'd choose them over alternatives. This proved that exceptional design and data-driven performance belong together even in complex product categories—because when customers can quickly identify which products match their needs, they convert with higher confidence and larger order values.
When narrative clarity beats catalog completeness.
122% conversion rate increase, 212% sales boost, and 149% order growth proved that story-driven organization transforms browsers into buyers by making purchasing decisions feel obvious rather than overwhelming. This is exactly what we mean when we create "digital narratives that transform ordinary transactions into sticky connections that endure"—because customers don't want more product information, they want clearer information about which products solve their specific problems. When something helps people understand exactly what they need and converts consistently, that's when you know it's truly Glued.
