Batch
At glance
Batch creates science-backed CBD and CBN gummies designed to help customers achieve better sleep through natural, effective formulations. Their flagship Nighttime Gummies combine premium ingredients with rigorous testing to deliver consistent results for restful sleep.
Buy Box Brilliance
Batch came to us with a subscription-heavy product that needed clearer differentiation between purchase options. Their existing buy box buried the value proposition under confusing pricing structures, making it hard for customers to understand why subscribing was worth it. This perfectly demonstrates our manifesto that every touchpoint needs to optimize for performance, narrative, and aesthetic simultaneously—their buy box was doing none of these effectively.
Visual Clarity Wins
We redesigned their buy box with highly visual product selection that made subscription benefits impossible to ignore. Instead of cramming everything into dense text blocks, we elevated the most important benefits to the top and created clear visual hierarchy between one-time purchases and subscription options. The design wasn't just prettier—it was strategically built to guide users toward higher-value actions while looking effortlessly elegant.
Replication Success
While specific conversion metrics are still being tracked, the real proof is in Batch's behavior: they've replicated our experimental designs across other landing pages and even their main PDP buy boxes. This is exactly what we mean when we create "digital narratives that transform ordinary transactions into sticky connections that endure"—when a design works so well that clients can't help but roll it out everywhere, that's when you know it's truly Glued.
