2
guidelines
Product Discovery
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172
Enable Variant Selection on Collection Pages
Reduces Friction
Increases Conversions
context
If users have to click into a product page (PDP) just to view color or size variants, they may find it frustrating to keep going back and forth between the collection and PDP. This slows down browsing and creates unnecessary friction.
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163
Organize "All Products" by Categories for Better Browsing
Reduces Overwhelm
Improves Findability
Increases Conversions
context
"All Products" collections can feel overwhelming, especially if users are scrolling through hundreds of products with no structure. Without organization, they might struggle to find what they're looking for.