CRO Manifesto
Organize "All Products" by Categories for Better Browsing
guideline #
163
Organize "All Products" by Categories for Better Browsing
context
"All Products" collections can feel overwhelming, especially if users are scrolling through hundreds of products with no structure. Without organization, they might struggle to find what they're looking for.
Why?
Break the "All Products" page into categorized sections (e.g., "Best Sellers," "New Arrivals," "Shop by Category") so users can visually scan and jump to relevant collections faster. This keeps the experience intuitive and guides users toward the right products efficiently.
Content
- Your "All Products" page has more than 50 items and shows bounce rates above 60% or session durations under 1 minute
- Analytics show users frequently use your site search immediately after landing on collections pages
- You're using Shopify, Shopify Plus, or WooCommerce with the ability to create custom collection templates
- Your store generates over $10k monthly revenue with 100+ products across multiple categories
- Heat map data reveals users scroll extensively without clicking on products in your main collection
Transform your overwhelming "All Products" page into organized, scannable sections that guide users to relevant products faster.
- Create Strategic Collections: In Shopify Admin, go to Products → Collections. Create automated collections for "Best Sellers" (sort by total sales), "New Arrivals" (products added in last 30 days), and category-specific groups.
- Design Section Layout: Use a grid with clear headers. Each section should display 4-6 products on desktop, 2-3 on mobile. Add "View All" buttons after each category preview.
- Implement Visual Hierarchy: Use
font-size: 24pxfor section headers, maintain 40px spacing between sections, and ensure category titles use high contrast colors. - Add Quick Navigation: Include a sticky horizontal menu at the top with anchor links to each section. Use smooth scrolling with
scroll-behavior: smoothin your CSS. - Mobile Optimization: Stack sections vertically with 20px margins. Ensure category headers remain visible and touch-friendly with minimum 44px tap targets.
Implementation time: 4-6 hours for a developer, or 2-3 hours using collection page builders.
- Collection Page Engagement: Target 15-25% improvement in average session duration and 20-30% reduction in bounce rate within 2-4 weeks
- Product Discovery Rate: Track clicks from collection previews to full category pages - aim for 8-12% click-through rate on "View All" buttons
- Add-to-Cart Rate: Monitor 10-20% increase in products added to cart directly from the organized collection page
- Search Usage: Measure 15-25% decrease in immediate site searches after landing on your "All Products" page using Google Analytics behavior flow
- AVOID: Creating too many categories (more than 6 sections) that recreate the overwhelming experience you're trying to solve
- BEST PRACTICE: Limit to 4-5 strategic sections based on your best-performing product categories and customer behavior data
- AVOID: Using generic category names like "Products" or "Items" that don't help users understand what they'll find
- BEST PRACTICE: Use specific, benefit-driven labels like "Trending Now" or "Customer Favorites" that create urgency and social proof
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