Below you'll learn how we helped Habibi New York elevate their online presence to better reflect their luxurious brand identity, resulting in a significant increase in conversion rates.
Habibi New York's website and product presentation lacked the luxurious appeal that the brand represents. The generic design, imagery, and messaging failed to capture the opulence and exclusivity of their fragrances. Additionally, the absence of a retail presence across the US made it challenging to communicate the sensory experience of their products to potential customers.
Habibi New York is a luxury fragrance brand known for its handcrafted perfumes that blend rare and exotic ingredients. The brand embodies the essence of Middle Eastern opulence and aims to offer a sensory journey through its distinctive scents. Despite their high-quality products, their website did not adequately convey the luxurious nature of the brand, making it difficult for customers to understand and appreciate the unique characteristics of each fragrance.
We enhanced the product descriptions and imagery to create a sensory-rich narrative that allows customers to virtually experience the fragrances. This approach helped bridge the gap caused by the lack of physical retail presence, making the online shopping experience more immersive.
Our redesign incorporated high-end visuals that reflect the brand’s luxury status. By using rich colors, elegant fonts, and high-quality images, we ensured that the website exudes sophistication and exclusivity, aligning with Habibi’s brand identity.
We improved the user journey by making the website more intuitive and easier to navigate. Simplifying the process to explore and purchase products reduced friction points, leading to higher user satisfaction and increased conversion rates.
We developed a content strategy that highlights the unique ingredients and craftsmanship behind each fragrance. By educating customers about the story and cultural significance of the scents, we created a deeper connection between the brand and its audience.
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