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Custom Cake Ordering Friction

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Mayu's approached us with a beautiful bakery brand that struggled to translate their custom cake expertise into online sales. Customers loved their work but felt overwhelmed trying to order personalized cakes through a website—too many choices, unclear processes, and anxiety about whether their vision would translate correctly. Their existing site looked pretty but didn't address the fundamental challenge of helping customers confidently customize and order something as personal as a celebration cake. This perfectly demonstrates our manifesto that every touchpoint needs to optimize for performance, narrative, and aesthetic simultaneously—their brand was strong, but the user journey wasn't working.

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Guided Decision Framework

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We redesigned the entire ordering experience around removing customer hesitation at every step. The new site features guided selection flows that walk users through cake flavors, fillings, sizes, and decorations with clear visuals and explanations. We created dedicated landing pages for different occasions and implemented a comprehensive navigation system that helps customers discover options without feeling overwhelmed. The cart experience reinforces confidence with clear timelines, delivery options, and customization summaries, proving that exceptional design and data-driven performance belong together even in complex custom product scenarios.

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Confidence Through Clarity

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The new guided approach transforms what used to be an intimidating custom order process into an enjoyable brand experience. Customers can now visualize their choices, understand pricing, and feel confident about delivery timelines—all while experiencing Mayu's warm, personal brand personality. Combined with targeted ads management, the site now converts browsing customers into confident buyers who understand exactly what they're getting and when. This is exactly what we mean when we create "digital narratives that transform ordinary transactions into sticky connections that endure." When a custom bakery can make online ordering feel as personal as an in-store consultation, that's when you know it's truly Glued.

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