You know that frustrating realization when you have incredible products but your website makes them all blend together, leaving customers to figure out which ones solve their specific problems? That's exactly where Nutterie found themselves—excellent quality products across multiple categories, but no clear way to help customers understand the wide range of benefits and applications each product offered.

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Here's what every growth professional with diverse product catalogs learns eventually: variety is an asset until it becomes overwhelming, and most websites accidentally transform product diversity into decision paralysis. Nutterie's challenge wasn't unique to food brands—it's the same problem facing skincare companies with products for different skin types, supplement brands with various health goals, or any business where the "right" product depends on customer needs that aren't immediately obvious. At Glued, we've seen this pattern repeatedly: brands that understand their products perfectly but struggle to communicate that understanding in ways that guide purchasing decisions rather than complicate them. The solution isn't simplifying your product range—it's creating clarity about how different products fit into customers' lives and goals.

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This is where most brands with extensive catalogs make a critical mistake. They present products as a list of features and ingredients instead of recognizing that customers are really shopping for outcomes and experiences. At Glued, we approach diverse product ranges differently: we create narratives that help customers see themselves using the products successfully rather than trying to communicate everything about every product equally.

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Every marketing executive with broad product lines faces this storytelling challenge: how do you showcase variety without creating confusion, and how do you highlight what's unique without losing focus? For Nutterie, our approach prioritized clarity and hierarchy by highlighting the most important product benefits first, restructuring sections to guide users naturally through the site, and creating a branded experience that conveyed value while encouraging purchases through a smooth, guided journey. We redesigned the homepage, collections, PDPs, navigation, and recipe pages to work together as a cohesive story rather than separate catalog pages. At Glued, we believe that successful product communication isn't about showing customers all their options—it's about showing them the right options for their specific needs and making those options feel compelling and achievable. The key was treating each product as part of a lifestyle story rather than an isolated purchasing decision.

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Here's the truth that will transform your next product page strategy: customers don't want more information about your products—they want clearer information about which products solve their specific problems. Nutterie's 122% conversion rate increase, 212% sales growth, and 149% order improvement came from making purchasing decisions feel obvious rather than overwhelming.
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You know that pressure you feel when you have great products but can't seem to communicate their value effectively online? This approach eliminates that frustration entirely. By creating compelling narratives that clearly communicated the brand's unique value proposition while guiding customers to the right products for their needs, every visitor became more likely to convert because they could actually understand what they were buying and why it mattered. The dramatic improvements across conversion rates, sales, and order volume proved that product communication isn't just about information—it's about inspiration and confidence. At Glued, we've learned that when customers can quickly understand which products fit their lifestyle and goals, they don't just convert more often—they convert with higher order values because they feel confident about their choices.

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