Shopify Customer Accounts Now Show Store Credit and Personalized Recommendations

Shopify now shows a customer’s store credit balance in the customer account header on every page, according to a Shopify Changelog post dated November 12, 2026. The same post says that when a signed-in customer hasn’t ordered from the store before, the account now shows personalized product recommendations from the catalog, “ranked using Shopify’s understanding of that shopper’s preferences.”

These features are available to the latest version of customer accounts. If a store is still on legacy customer accounts, the changelog says to ask Sidekick to help with the upgrade. The post does not give a settings path, a country list, a rollout window, or say whether either feature can be turned off.

What Shopify Changed

Two account-page changes shipped together, both described in the November 12, 2026 changelog.

• Store credit in the header: “A customer’s store credit balance is now visible in the customer account header on every page.”
• Recommendations for customers with no orders: a signed-in customer who hasn’t ordered yet now sees personalized product recommendations from the store’s catalog.

Shopify labels the post as an Improvement under Customer accounts. It does not explain how the ranking works beyond that phrase about Shopify’s understanding of the shopper’s preferences, and it does not say how the credit is issued, only that the balance is now visible.

At a Glance

• What: store credit shown in the customer account header on every page, and personalized catalog recommendations for signed-in customers who have not placed an order.
• When: listed November 12, 2026, in the Shopify Changelog.
• Who: stores on the latest version of customer accounts.
• How: described as an Improvement to Customer accounts. Legacy accounts need an upgrade; Shopify names Sidekick as the way to get help with that.
• Official source: the Shopify Changelog post on customer accounts, store credit and personalized recommendations.

Who It Affects

Any Shopify store on the latest customer accounts, especially stores that already issue store credit for refunds, returns or goodwill, and stores that want a signed-in shopper who has not bought yet to see merchandising instead of an empty account. Stores still on legacy customer accounts will not get these features until they upgrade, per the changelog.

What to Test Next

• Confirm whether you are on the latest customer accounts or still on legacy accounts.
• If you are on the latest version, sign in as a customer who has store credit and check that the balance appears in the account header, and that it still appears when you move to other pages, not only the account home.
• Compare the visible balance with the credit on the customer record, so you are not showing an outdated or wrong amount.
• Sign in as a customer who has an account but no orders, and check whether recommendations appear and whether they look like products you actually sell.
• If you are still on legacy accounts, decide whether to upgrade before your next peak. The changelog points to Sidekick for help with that move, and does not describe another path.
• The changelog does not say these features can be switched off. If you need them off, check the latest customer accounts settings in your admin; if there is no control, treat them as on for stores on the latest version.

Want a second look at how credit, accounts and product recommendations show up for your shoppers? Get a free audit and we’ll walk the account experience with you. More platform changes like this live in Glued Updates.