
Key Facts
Shopify’s knowledge base is now built into the admin at Sales channels > Agentic > Knowledge base, the company said in its changelog on October 26, 2026. It’s the page where you “review, edit and publish the facts AI agents get about your store.”
It replaces the standalone Knowledge Base app, which Shopify says “will no longer be available after January 15, 2027.”
The facts cover non-product questions like shipping, returns and payment methods, and Shopify drafts them from your own storefront. So the quality of your policy and FAQ pages now shapes what AI agents tell shoppers about you.
What Shopify Changed
Shopify drafts facts from your published storefront pages, and each fact links back to the page it came from. “Nothing Shopify drafted reaches AI agents until you publish it,” the changelog says.
According to the Shopify Help Center, these facts are “the source of truth for AI agents for all non-product information about your store.” When a shopper asks about your store in an AI chat, the agent can query your knowledge base through the Storefront MCP. Your published knowledge base is publicly available and can be used by AI channels including Shop and third-party platforms.
One exception to the review step: facts linked to your Shopify admin, such as store policies and contact details, are published when Shopify creates them. Shopify also rescans your store and offers suggested updates, which you approve or reject; the Help Center says knowledge base content is never changed without your approval.
Shopify listed the knowledge base among the agentic tools in its Fall '26 Edition on October 28.
What’s in the Knowledge Base
- About the Store: description, audience, ownership, history, business model.
- Brand and Identity: your brands, third-party brands, brand values.
- Company policies: terms, privacy, shipping and returns, plus missing-policy alerts.
- Contact: address, email, phone, social profiles.
- Gift services, Payment, Returns & warranty, Second hand and Fulfillment: gift cards and wrapping, accepted payment methods, return window and refunds, second-hand products, shipping and pickup options.
- Additional facts: anything else you want agents to know. The Help Center says the knowledge base holds a total of 1,000 facts, generated and additional combined.
Source: Shopify Help Center.
Who It Affects
Every Shopify store with a public storefront, since Shopify drafts facts automatically. Stores that used the Knowledge Base app with 1,000 or fewer facts had them moved over and published, with no action required. Stores with more than 1,000 facts need to add the ones they want to keep before January 15, 2027; Shopify says it emailed those stores (Shopify Changelog). Password-protected stores only get facts from the Shopify admin, and custom storefronts and stores on the Agentic plan can only add additional facts (Help Center).
What to Test Next
- Open Sales channels > Agentic > Knowledge base and read every drafted fact. Publish what’s accurate, edit what’s close, reject what’s wrong.
- Fix the source page too. If a drafted fact is wrong, your storefront page probably is as well, and shoppers read it before they buy.
- Fill any missing-policy alerts, then add facts for your top pre-purchase questions, such as holiday shipping cutoffs or gift wrapping.
- Ask an AI assistant the questions your customers ask about your store, and compare the answers with your published facts.
- If you change a policy, request a rescan. Shopify says it can take up to 48 hours.
Not sure your policy and FAQ pages are doing their job? Get a free audit and we’ll show you where shoppers lose confidence.
What this means for your store
Here’s the Glued take. AI agents are answering your customers’ questions about shipping, returns and payment before those customers reach your site. If the facts are wrong or vague, the shopper either doesn’t click or arrives with the wrong expectation, and that becomes a bounce or a return.
Clear policy pages now help twice: shoppers trust them on your site, and agents repeat them accurately. Our guide to checkout trust optimization covers which details shoppers look for before they pay.
How we help: Ongoing Optimizations
Is your Shopify store ready for this change?
We'll review your store and show you what to fix or test first, so this update helps your conversion rate instead of hurting it.
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FAQ
Official sources
- Shopify Changelog, “Knowledge base is now built into your admin”, Oct 26, 2026
- Shopify Help Center, “Answering customer questions with your knowledge base”, checked Nov 10, 2026
- Shopify, “Exponential: Shopify's Fall '26 Edition”, Oct 28, 2026