Conversions
Proven tactics to increase your eCommerce conversion rate. Glued's manifesto guidelines for turning more visitors into buyers.
Use Value Hooks to Guide Decision-Making
When users compare options, they need clear, compelling reasons to choose the best one. If the value differences aren't immediately obvious, they may hesitate or default to the cheapest option—even if it's not the best fit.
Offer Multiple Payment Options for High-Priced Products
A high price point can make users hesitate, especially if they don't see a payment method that suits them. If they can't use their preferred payment option—or don't realize flexible options are available—they may abandon the purchase altogether.
Clearly List Bundle Contents in the Buy Box
When selling bundles or packs, users need to instantly understand what's included. If they have to scroll or search for details, they might hesitate, assume they're missing something, or abandon the purchase.
Highlight Financing Options for High-Priced Products
High price points can create friction, causing potential buyers to hesitate or abandon their purchase. If users aren't aware of financing options, they might assume they have to pay the full amount upfront and leave without buying.