Teatonic
At glance
TEAONIC is a functional wellness company specializing in delicious brewed, bottled, and ready-to-drink herbal wellness teas. Their herbal tea tonics are specially formulated to address common health needs such as detoxifying the liver, aiding digestion, relieving stress, and more. Made with the freshest, highest-quality organic ingredients, their products contain no sugars, sweeteners, artificial or natural flavors, or preservatives—pure and simple, for pure and simple health.
Revenue beats vanity metrics.
TEAONIC had email marketing that looked respectable in monthly reports—solid open rates, reasonable click-through rates, functioning automation flows—but when they analyzed revenue attribution, the numbers told a different story. This perfectly demonstrates our manifesto that we optimize every touchpoint for performance, narrative, and aesthetic simultaneously, because engagement without revenue is just expensive entertainment. Their email channel was working but not excelling, generating the kind of metrics that look good in presentations but don't pay the bills or justify marketing spend.
Wellness messaging that actually converts.
We refined their A/B testing to focus specifically on benefit-driven subject lines that tied directly to health outcomes instead of generic promotional language. Educational content reinforced why their herbal tonics work and how they fit into healthy lifestyles, proving that exceptional design and data-driven performance belong together even in wellness categories where trust and education matter more than impulse purchases. Multichannel campaigns synchronized email efforts with social media and website strategies, creating cohesive experiences that enhanced overall performance rather than treating email as an isolated channel competing for attention.
When financial outcomes drive engagement.
80.85% increase in click-through rates and 34.22% boost in open rates proved that when you optimize email for financial outcomes instead of engagement outcomes, the engagement metrics improve naturally because you're sending more relevant, valuable content. But the real breakthrough was measurable impact on monthly revenue attribution that made email marketing clearly profitable rather than just active. This is exactly what we mean when we create "digital narratives that transform ordinary transactions into sticky connections that endure"—because when something delivers real value and converts consistently, that's when you know it's truly Glued.
