Habibi
At glance
Habibi New York is a boutique luxury fragrance brand founded in 2016 that creates rare and exceptional scents inspired by love, unity, and diversity. They specialize in premium fragrances, reed diffusers, and bath products, crafting each scent with the finest ingredients and master perfumers. Proudly made in the USA and presented in hand-crafted packaging, their collections elevate everyday routines with captivating and inspiring fragrances.
Luxury across every touchpoint.
Habibi NY needed comprehensive digital marketing support that went far beyond individual campaigns—they required ongoing strategic partnership that could handle the full spectrum of luxury fragrance marketing challenges. This perfectly demonstrates our manifesto that we optimize every touchpoint for performance, narrative, and aesthetic simultaneously, because luxury brands can't afford inconsistent experiences across seasonal promotions, product launches, and brand maintenance. From Mother's Day Desert Oud campaigns to Father's Day Jasmin Oud promotions, every interaction had to solve the impossible challenge of selling scent through screens while maintaining the sophistication that justifies premium pricing.
Trust-building through strategic storytelling.
We became their complete digital marketing team, creating seasonal landing pages that focused on ingredient stories and cultural heritage rather than trying to describe fragrances digitally. Each campaign highlighted the perfume creator's expertise, ingredient rarity, and brand authenticity because when customers can't smell products, they evaluate everything around them—and those elements become the actual product until the fragrance arrives. The ongoing optimization work ensured every touchpoint reflected their luxury positioning while driving measurable revenue growth, proving that exceptional design and data-driven performance belong together even in the most challenging categories.
Consistent excellence that compounds.
Successful seasonal campaigns proved luxury fragrance can convert online when you design for confidence first and features second, while ongoing optimization compounds results over time instead of treating each campaign as an isolated effort. This is exactly what we mean when we say we create "digital narratives that transform ordinary transactions into sticky connections that endure"—because luxury isn't about individual purchases, it's about building relationships where every interaction reinforces why customers chose your brand. When something tells compelling stories and converts consistently, that's when you know it's truly Glued.
