Subtraction before addition.

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EBOOST had accumulated years of digital debt—over 600 products with no stock or images, design inconsistencies across pages, promotional content from campaigns that ended years ago, and hardcoded shipping rules that made updates impossible. This perfectly demonstrates our manifesto that we optimize every touchpoint for performance, narrative, and aesthetic simultaneously, because you can't build conversion excellence on a chaotic foundation. Their site worked well enough to generate revenue, but the accumulated mess was preventing customers from finding what they actually wanted to purchase, creating friction at every decision point.

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Strategic cleanup that converts.

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We conducted a comprehensive SKU audit that narrowed their catalog from 600+ items down to 72 active SKUs customers could actually buy, proving that exceptional design and data-driven performance belong together even in cleanup projects. New PDPs featured clear hierarchy and improved layouts while Free Gift in Cart logic used proper Rebuy integration that actually worked. Updated loyalty pages offered clear value propositions instead of confusing customers about benefits. Every improvement focused on eliminating barriers rather than adding features, treating systematic cleanup as conversion optimization rather than just maintenance work.

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When less mess means more success.

42% conversion rate increase and 45% AOV boost came primarily from removing confusion and friction rather than implementing clever new tactics or flashy design elements. This is exactly what we mean when we create "digital narratives that transform ordinary transactions into sticky connections that endure"—because customers can't convert smoothly when they're lost in digital debris from years of accumulated changes. The results proved that established brands often have more conversion opportunity hiding in their existing traffic than they realize—they just need to remove the obstacles preventing that traffic from converting confidently.

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