Below you’ll learn how we helped Habibi NY, a luxury fragrance brand, transform their email and SMS marketing strategy by shifting from aggressive sales tactics to focusing on storytelling, luxury, and brand education. This approach not only rebuilt trust with their high-end customers but also realigned their messaging to reflect the brand's true values of quality and exclusivity.
Habibi NY faced a challenge of having their brand perception weakened due to excessive discount-driven emails, which were misaligned with their luxury identity. The overuse of aggressive sales strategies threatened to alienate their loyal clientele, reducing the effectiveness of both their email and SMS campaigns.
We pivoted Habibi NY’s marketing strategy by introducing more editorial, story-driven content into their emails. Our focus shifted from hard sales to content that reinforced their values—luxury, exclusivity, and craftsmanship. We also restructured their email automation flows to reflect these values and optimize customer engagement.
We helped Habibi NY rediscover their core identity by moving away from aggressive sales techniques. A luxury brand needs to communicate its value through quality, exclusivity, and experience. We shifted their messaging to reflect these core values, helping rebuild the trust they had lost with their customer base.
To elevate Habibi NY’s luxury image, we experimented with a more editorial approach, introducing magazine-style email layouts that resonated with their high-end audience. These changes helped reinforce the brand’s premium positioning while ensuring the emails remained accessible and mobile-friendly.
Even though Habibi NY’s email automation wasn’t failing, it was misaligned with their brand goals. We revised their automation flows, using data-driven insights to ensure their messaging remained flexible, relevant, and in line with their luxury image. Regular updates kept the brand's communications fresh and engaging.
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