Aeropress

Food & Beverage

September 16, 2024

01
Project Overview

Below you’ll learn how we helped AeroPress elevate their email marketing strategy by aligning visuals with their brand's updated aesthetics and engaging their audience through creative, lifestyle-focused messaging. Our approach helped AeroPress strengthen brand consistency and deepen connections with their passionate coffee community.

Before us

02
Challenge

AeroPress faced a disconnect between their updated website and their outdated email visuals. Their previous email designs didn’t reflect the innovative and modern brand identity AeroPress had built, leading to a lack of engagement. With larger competitors dominating the space, they needed to ensure their emails not only looked great but also resonated with the brand’s community-driven nature.

03
What We Did

Our team worked closely with AeroPress to design email campaigns that resonated with their audience. We modernized the visuals to match their updated website and crafted email messaging that felt connected to the AeroPress lifestyle. Whether promoting new products, seasonal offers, or engaging newsletters, we ensured each email was a visual extension of the AeroPress brand.

after

Results
Achieved

Trusted by 350+ Brands

34%

Increase in conversion rates

164%

Increase in conversion value

Align Visuals Across All Channels

We ensured that the visuals in AeroPress's emails consistently communicated their unique selling points, community values, and product innovation. By keeping their branding cohesive across the website and email, we helped to strengthen AeroPress's presence and build a recognizable, trustworthy identity.

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Creative Product Usage & Messaging

Our team emphasized how AeroPress's product could be used in different scenarios—beyond its primary use. We highlighted key features like fast brewing and easy cleaning, showing how AeroPress fits into the busy, on-the-go lifestyle of their coffee-loving audience. This creative approach kept their emails fresh and engaging.

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Audience-Centric Messaging

We tailored our email content to reflect the lifestyle of AeroPress's audience. Understanding their community deeply, we tied key holidays and special moments to the AeroPress experience, helping them resonate with their audience in an authentic way. By connecting their passion for coffee with family moments, AeroPress made their emails not just promotional but part of their community’s story.

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Takeaways for Other Brands

Consistency is Everything:
- Make sure your visuals, tone, and messaging align across all channels. If your website feels modern and fresh, your emails should reflect that same vibe. A cohesive look and feel across touchpoints reinforce your brand and build trust with your audience.
Think Outside the Box with Your Product:
- Show your product in unique ways that tie into your customer’s lifestyle. AeroPress isn’t just about making coffee—it’s about convenience and adventure. Showcase how your product fits into more than just its primary use.
Know Your Audience Inside Out:
- Don’t just focus on what your product does—focus on why your customers care. AeroPress’s community loves sharing their coffee passion, so we tied our messaging to key moments that resonate with their lifestyle. Do the same, and your emails will feel like they’re speaking directly to your customers.
Holiday Campaigns Don’t Have to Be Generic:
- Holidays offer a great chance to connect, but don’t default to generic messaging. For AeroPress, we tied the coffee lifestyle into holiday moments, making campaigns that felt genuine rather than forced.