Aeropress Email
At glance
AeroPress is a coffee equipment manufacturer that creates innovative manual coffee brewing devices using patented 3-in-1 brewing technology combining immersion, micro-filtration, and air pressure. The company focuses on delivering high-quality, accessible coffee makers with American manufacturing, serving millions of coffee enthusiasts worldwide through their flagship AeroPress models and accessories.
Functional meets phenomenal.
Most brands with utility-focused products make the mistake of trying to sell features instead of experiences. AeroPress needed email marketing that transformed a coffee maker into a lifestyle essential, proving our manifesto that exceptional design and performance belong together. Notice how every email creates emotional connection through aspirational lifestyle imagery while strategically highlighting practical benefits like fast brewing and easy cleaning. The Father's Day travel campaign doesn't just show a coffee maker—it shows freedom, adventure, and the perfect cup anywhere you go.
Community-driven creativity that converts.
We aligned visuals across all channels to build a cohesive, recognizable identity that makes every touchpoint feel intentional and valuable. The seasonal campaigns showcase creative product usage beyond primary applications, from summer solstice celebrations to Star Wars-themed releases that inject personality into functional messaging. Educational content about brewing techniques, recipe spotlights, and user-generated testimonials work together to create what we call "sticky connections"—customers don't just buy AeroPress, they join a community of coffee enthusiasts who see their device as part of their identity.
Lifestyle marketing that delivers results.
$478K in email-attributed revenue over twelve months proves that when you optimize every touchpoint for performance, narrative, and aesthetic simultaneously, functional products become emotional purchases. The audience-centric messaging ties holidays and special moments to the AeroPress experience, connecting coffee passion with family moments and personal adventures. This is exactly what we mean when we say we create "digital narratives that transform ordinary transactions into sticky connections that endure"—because when something looks amazing and converts like crazy, that's when you know it's truly Glued.
