We design and optimize Shopify stores for DTC supplement brands in the alcohol recovery space. The category where a single hesitant question kills the cart.
Problems
Recovery supplements have a trust problem your design can't ignore.
01
DHM commoditization, contamination scares, and subscription fatigue mean your site has to do more than look good. It has to actively dismantle doubt.
"Will this actually work?"
Clinical evidence for hangover cures is mixed. Your PDPs need outcome-specific proof.
Contamination fear
89% of supplements mislabeled in a 2023 JAMA study. Trust signals or they leave.
89%
Supplements mislabeled in a 2023
Price-to-proof mismatch
You're priced 10–16x higher than Amazon generics. Without rationale, it feels arbitrary.
16×
Higher than Amazon generics
Subscription anxiety
FTC complaints hit 70/day in 2024. Pre-selected subs hurt first-time buyers.
STRATEGIC APPROACH
How we think about this industry.
02
Every site we build in this category is shaped by four things we've researched in depth: the market, the buyer, the barriers, and what's been proven to work.
Read our full alcohol recovery research
Market Context
$410–511M U.S. market growing at 12–15% CAGR
But commoditizing fast around DHM
2025
Old
380% Average
2025
New
15%
Projected annual growth rate
Buyer Psychology
They want self-optimization, not shame relief
75% of biohackers take supplements.
75%
of biohackers take daily supplements
Conversion Barriers
Four killers:
Efficacy doubt
Contamination fear
Subscription anxiety
Price mismatch.
Best Practices
Reviews drive the biggest lift
Reviews drive 380% conversion lift. 30→365 day guarantee doubles conversion.
STRATEGIC APPROACH
A 5-step process built for skeptical buyers.
03
Every project follows the same sequence, calibrated to how trust gets built — and broken — in this specific category.
Audit
Map every trust gap on your current site.
01
Research
Customer interviews and competitor teardowns.
02
Design
Identity-led hero, proof-led PDPs.
03
Build
Shopify dev with subscription stack done right.
04
Optimize
Continuous A/B testing on PDPs and checkout.
05
CASE STUDIES
Brands we've moved the needle for.
04
Real results from supplement brands facing the same trust and conversion challenges.
[Brand A]
Jan
Feb
Mar
Apr
May
Jun
2025
Old
2025
New
+540%
Conversion lift after PDP rebuild
“Glued was fantastic in managing several moving pieces”
Tanner Tozan
Director of Acquisition
[Brand B]
Jan
Feb
Mar
Apr
May
Jun
2025
Old
2025
New
+540%
Conversion lift after PDP rebuild
[Brand c]
Jan
Feb
Mar
Apr
May
Jun
2025
Old
2025
New
+540%
Conversion lift after PDP rebuild
“Glued was fantastic in managing several moving pieces”
Tanner Tozan
Director of Acquisition
THE PROJECT
From kickoff to launch in 8–10 weeks.
05
A clear timeline so you know exactly what you're getting, when.
Audit & Research
Site teardown, customer interviews, competitor analysis.
WEEK 1-2
Design
Wireframes, mockups, and revisions on all key templates.
WEEK 3-5
Build & QA
Shopify dev, subscription setup, integrations, full QA.
WEEK 6-8
Launch & CRO
Go-live, then ongoing A/B tests and iteration.
WEEK 9+
FIT
Who this is, and isn't, for.
You're a good fit if…
You're doing $2.5M–$10M in revenue and ready to scale.
You believe efficacy proof matters more than aesthetic minimalism.
You want a long-term CRO partner, not a one-off redesign.
We're not the right fit if…
You're pre-revenue or under $1M in sales.
You want a $5K template swap with no strategy underneath.
You're not comfortable disclosing third-party testing on your PDPs.
OUR PHILOSOPHY
Websites that convert higher and look better.
07
Your site should do two things: impress your customers and grow your revenue. Most agencies only deliver one. We build sites that convert at measurably higher rates while maintaining the premium look your brand deserves.
109% average metric increase across clients.
Premium design your brand team is proud to share.
Results visible within weeks, not months.
Full execution from strategy to launch.
ROI you can measure and defend to leadership.
Industry Certified
OUR TEAM
Websites that convert higher and look better.
07
Your site should do two things: impress your customers and grow your revenue. Most agencies only deliver one. We build sites that convert at measurably higher rates while maintaining the premium look your brand deserves.
Ale Santamaría
UX/UI Designer
Andres Esquivél
Senior Strategist
Brock Hamilton
Success Manager
Camila Arrieta Cruz
UX/UI Designer
Daniela Henríquez
UI & Brand Designer
Frank Quevedo
Developer
Jonathan Cruz
Project Manager
Keren Olivares
Graphic Designer
Lucia Shi
Creative Director
Maya Alvarado
UX Strategist
Ale Santamaría
UX/UI Designer
Andres Esquivél
Senior Strategist
Brock Hamilton
Success Manager
Camila Arrieta Cruz
UX/UI Designer
Daniela Henríquez
UI & Brand Designer
Frank Quevedo
Developer
OBJECTIONS, ANSWERED
Frequently Asked Questions
What does an ecommerce email marketing agency do?
We review your website and look for things that might be confusing, slowing people down, or stopping them from taking action.
You’ll get:
- Best practices audit (130+ checklist items scored for your site)
- Technical audit (site speed, mobile issues, code problems)
- Industry research doc with psychological drivers for your industry
- ROI projections based on typical lift for your category
Do you build flows and run campaigns?
Yes, it’s actually free. There’s no payment required and no hidden fees.
We offer this audit to show how we think and how we approach websites. You decide what to do next.
Do you work in Klaviyo?
No. There’s no pressure and no contract to sign.
If you want help after the call, we’ll explain your options. If not, the insights are yours to use.
Will this hurt deliverability?
You’ll usually receive your audit within 3–5 business days after submitting the form.If your site needs extra review, we’ll let you know.
How quickly will we see results?
We focus on websites where people are expected to take action, like:
- Buying a product
- Signing up
- Booking a call
If your site depends on visitors converting into customers or leads, this audit is likely a good fit.
What's the first step?
It’s custom to your site. We review your actual pages, not templates or general advice. Everything we share is based on what we see on your website.
WORK WITH US, RISK FREE
Don't love the direction? We'll refund you.
10
In the rare instance we're still misaligned after 4 revisions, we take full responsibility. No questions asked.
Work with the #1 Team That gets you predictable results.
Strategy
DESIGN
COPYWRITING
DEVELOPMENT
Free Audit & Redesign
Get a Free Audit
See the difference for yourself. We’ll identify what’s leaking revenue on your site and show you how to fix it.
Free Forever
130+ Optimizations
Section Redesigns
CRO Strategy Call
Talk to Glued
This isn’t a sales call. It’s a hands-on teardown session where we walk through exactly what’s holding your site back and what fixing it would mean for your revenue.
No Sales Pitch
ROI Projections
Free CRO Strategy