Learn From Glued
Website Heatmap Analysis
The bottleneck isn't collecting heatmap data — it's knowing which pages to analyze and how to interpret what you find. Glued's audit methodology from 350+ DTC projects on prioritization and pattern interpretation.
Website Conversion Funnel
The average DTC store converts at 1.8%. The gap between that and 3–5% is almost always a collection of fixable funnel leaks. This is the framework Glued uses to find and fix them across 350+ projects.
Shopify Conversion Tracking: The Analytics Stack for DTC Brands in 2026
Most Shopify tracking tutorials cover installation. This covers decisions. Glued's analytics framework from 350+ DTC projects — why Habibi NY's 28% email revenue attribution required measuring list quality, how AeroPress tracked $478K to a 60/40 flow split, and how Nooma's metafield architecture makes tracking-enabled content changes possible.
SEO vs CRO for eCommerce: Why Most DTC Brands Should Fix Conversion Before Scaling Traffic
The "it depends" answer to SEO vs CRO is incomplete. Glued's data from 350+ projects: most DTC brands are conversion-constrained, not traffic-constrained. Fix revenue per visitor first. Then scale traffic into an efficient funnel.
Responsive Design Best Practices for eCommerce: What Glued's Data Actually Shows
The CSS is table stakes. Glued's data from 350+ DTC projects shows the mobile conversion gap comes from designing for a hypothetical user, not your actual customer. DR-HO's (+122% CVR), Peak Cocktails (+11% CVR), Love Sweat Fitness (+52% add-to-cart).
Post-Holiday Optimization: Why January Revenue Is Decided in November, Not December
January revenue is usually a BFCM problem in disguise — discount-motivated acquisition with no loyalty infrastructure. Glued's data from 350+ projects on what to build before peak season, and what to execute after.
Payment Method Optimization: You Probably Have the Right Options — They're Just in the Wrong Place
Payment optimization isn't about adding more methods — most Shopify brands already have Shop Pay, Apple Pay, Google Pay, and major cards. The conversion problem is that express options are buried below forms, BNPL is hidden in a logo row, and trust was already broken two steps before the customer reached payment. Glued's presence vs. prominence framework from 350+ projects shows what to fix and in what order.
One Page Checkout: When It Works, When It Doesn't, and What Glued's Data Shows
One page checkout isn't a universal upgrade — it's the right answer for specific products and audiences. Glued's data from 350+ DTC projects shows when it moves the needle and when multi-step checkout is the better call.