Vital Proteins
At glance
Vital Proteins is a leading collagen supplement company offering protein powders and wellness products designed to support skin, hair, nail, and joint health. They focus on bioactive collagen peptides and science-backed formulations for comprehensive wellness benefits.
Revamped Visual JourneMessaging Fragmentation
Vital Proteins came to us as a collagen powerhouse with scattered brand messaging that didn't reflect their market leadership. Despite having top-tier products, their site suffered from unclear value propositions, confusing navigation, and fragmented storytelling that left customers puzzled about who they were and why they mattered. The imagery felt disconnected from their product benefits, and there was a fundamental lack of information about collagen's science-backed advantages. This perfectly demonstrates our manifesto that every touchpoint needs to optimize for performance, narrative, and aesthetic simultaneously—their products were excellent, but their digital presence wasn't doing them justice.
Unified Brand Experience
We rebuilt their entire site architecture around clear, cohesive messaging that positions Vital Proteins as the definitive collagen authority. The new design creates seamless product discovery through improved navigation, streamlined forms, and faster loading times that actually support the user journey instead of hindering it. Most importantly, we developed a visual language that resonates emotionally with customers while clearly communicating the tangible benefits of collagen supplementation. The result is a site that looks premium while performing flawlessly, proving that exceptional design and data-driven performance belong together.
Emotional Connection Success
The transformation proves that when technical optimization meets compelling storytelling, magic happens. The new Vital Proteins experience doesn't just inform—it inspires customers to see collagen as an essential part of feeling better and living fuller. Every page now reinforces their authority while making the complex science accessible and actionable. This is exactly what we mean when we create "digital narratives that transform ordinary transactions into sticky connections that endure." When a supplement brand can make customers feel genuinely excited about wellness rather than confused about products, that's when you know it's truly Glued.
