Vital Proteins

Wellness

July 12, 2024

01
Project Overview

Vital Proteins is known for their top-tier collagen products, but their digital presence wasn’t reflecting that same energy. We initially focused on the usual metrics––streamlining navigation, speeding up loading times, and optimizing forms. However, we quickly realized that a visually engaging site does more than just look good––it resonates with customers emotionally, building trust and driving conversions.

Before us

02
Challenge

Vital Proteins found itself grappling with two major hurdles. First, conversion rates were far from ideal. Second, there was a high drop-off rate on the website. These issues were primarily attributed to fragmented messaging and a suboptimal user experience on the site.

03
What We Did

The project, led by our Founder, had serious issues: the messaging on the site was unclear and confusing, leaving users puzzled about who Vital Proteins was and why they mattered. The imagery didn't do much to clarify things either; it was unclear if they were selling protein, milk, or some other supplement. Furthermore, there was a lack of information and communication regarding the generic benefits of collagen. The site's product discovery and taxonomy were also in disarray.