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Below you’ll learn how we helped Skin At Work transform their online experience by redesigning their website and building a lifecycle email strategy. Our approach helped Skin At Work strengthen brand identity, double conversion rates, and drive deeper loyalty within their growing community.
Skin At Work struggled with an outdated mobile shopping experience and weak visual storytelling across their product pages. Their homepage didn’t reflect the founder’s vision or support conversion. Without a structured email system, they also missed opportunities to capture leads and drive repeat sales.
We took a full-funnel approach to this project. First, we rebuilt their product pages and homepage. Then, we implemented a complete email marketing system, including lead capture flows, evergreen lifecycle emails, and campaign strategies to maximize customer value and retention.
We redesigned Skin At Work’s Product Detail Pages to blend editorial storytelling with conversion optimization. The new layouts showcased product benefits visually while guiding users naturally toward purchase, creating a mobile experience that felt both aspirational and intuitive.
Our team transformed the homepage into a storytelling tool that captured the founder’s authentic voice and brand mission. Every element — from messaging to visual flow — was crafted to build trust quickly and lead visitors seamlessly into the shopping experience.
We launched a full suite of Klaviyo flows and campaigns designed to capture first-time visitors and nurture them into loyal customers. Our strategy focused on educating, inspiring, and re-engaging customers at every stage of their journey, maximizing Skin At Work’s lifetime customer value.
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