Below you’ll learn how we helped Dr. Ho’s modernize their website experience to match updated branding and improve accessibility for an older customer base. Through a full-site redesign, targeted CRO strategy, and continuous A/B testing, we delivered a faster, clearer, and higher-converting shopping journey for their flagship health and wellness products.
Dr. Ho’s previous site struggled with outdated product pages, cluttered navigation, and a user interface that didn’t meet the needs of their core audience—many of whom were aged 60+. Despite strong traffic to flagship products, conversion rates remained low.
We rebuilt Dr. Ho’s website from the ground up, focusing on modernized branding, accessibility improvements, and data-driven CRO strategies. Through copy refinement, visual redesigns, page structure updates, and extensive A/B testing, we created a more intuitive user journey.
Recognizing that many Dr. Ho’s customers are aged 60+, we designed every page with larger fonts, clearer visual hierarchy, simplified navigation, and reduced on-page clutter. This accessibility focus made browsing and purchasing more intuitive and less overwhelming for their core audience.
We restructured PDPs and landing pages to remove jargon, highlight product benefits upfront, and guide customers through decision-making with simple, scannable layouts. This storytelling approach built trust faster and helped visitors feel more confident moving toward checkout.
Rather than just driving more visits, we focused on improving quality of engagement—boosting pages per session, session time, and exploration depth. By designing a more interactive and rewarding site experience, we increased the likelihood that visitors would stay, explore, and ultimately buy.
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