CRO Manifesto
Add a “Shop by Need” Collection for Smarter Browsing
context
Traditional category-based navigation doesn’t always align with how users think. If shoppers don’t know exactly what they need, they may struggle to find the right product and leave without buying.
Why?
Organizing collections by user intent—like “Best for Beginners,” “Cold Weather Essentials,” or “Work-from-Home Must-Haves”—guides shoppers more effectively. This reduces decision fatigue and makes it easier for users to find the perfect product.
Content
- Your homepage bounce rate exceeds 60% or collection page bounce rate is above 45%
- Analytics show high traffic to category pages but low click-through rates to individual products
- You have 20+ products with multiple use cases, benefits, or customer segments
- Customer support frequently receives "what product is best for..." questions
- Your store generates $50K+ monthly revenue with established product-market fit
Create intent-based collections that match how customers actually think and shop.
- Audit customer language: Review support tickets, product reviews, and search queries to identify common customer needs and phrases
- Create collections in Shopify: Go to Products > Collections > Create collection. Name collections using customer language like "First-Time Dog Owners" instead of "Beginner Supplies"
- Add to navigation: In Online Store > Navigation, create a "Shop by Need" menu item. Keep to 4-6 collections maximum to avoid choice paralysis
- Design collection tiles: Use 300x200px images with clear, benefit-focused headlines. Include 2-3 word descriptions like "Perfect for busy mornings"
- Mobile optimization: Ensure collection names are under 25 characters for mobile display. Test navigation menu doesn't overflow
- Homepage placement: Position "Shop by Need" section above the fold, typically after hero banner but before featured products
Implementation time: 4-6 hours for stores with existing product photography, 1-2 weeks if custom collection images needed.
- Collection engagement rate: Expect 15-25% increase in clicks from homepage to product pages within 2-3 weeks
- Average session duration: Target 20-30% improvement as users browse more confidently
- Conversion rate: Look for 8-15% lift in overall site conversion rate after 4-6 weeks
- Cart abandonment: Monitor for 10-20% reduction as product-need alignment improves
- AVOID: Using internal product categories like "Category A" or technical terms customers don't understand
- BEST PRACTICE: Use exact phrases from customer emails and reviews for collection names
- AVOID: Creating 10+ intent collections that overwhelm shoppers with too many choices
- BEST PRACTICE: Start with 4-5 most common customer needs, expand based on performance data
- AVOID: Putting the same products in every intent collection
- BEST PRACTICE: Curate 8-15 truly relevant products per collection with clear explanations why each fits the need
Get A Free Website Audit.
We’ll identify what’s leaking revenue on your site and show you how to fix it. The free audit includes:
Live Website Walkthrough
Technical Analysis
Conversion Checklist
Key Section Redesigns
Industry & ICP Research
Implementation Plan
Work with the #1 Team That gets you predictable results.
Strategy
DESIGN
COPYWRITING
DEVELOPMENT
Free Audit & Redesign
Get a Free Audit
See the difference for yourself. We’ll identify what’s leaking revenue on your site and show you how to fix it.
Free Forever
130+ Optimizations
Section Redesigns
CRO Strategy Call
Talk to Glued
This isn’t a sales call. It’s a hands-on teardown session where we walk through exactly what’s holding your site back and what fixing it would mean for your revenue.
No Sales Pitch
ROI Projections
Free CRO Strategy