If users don't find what they need in one collection, they might leave instead of exploring other options. Without clear paths to other collections, you risk losing potential conversions.
Introduce quick links to related or popular collections at the top or bottom of the page. This keeps users on-site, encourages exploration, and helps them find products that better match their needs without starting their search from scratch.
- Your collection pages have bounce rates above 60% or users spend less than 90 seconds browsing
- Google Analytics shows users frequently return to your homepage or use site search after viewing collections
- You have 5+ product collections but low cross-collection engagement in your analytics
- Your store generates $10K+ monthly revenue with established product categories that complement each other
- You're on Shopify, BigCommerce, or similar platforms with customizable collection templates
Add strategic collection links to keep users engaged when they don't find their perfect match.
- Shopify Implementation: Navigate to Online Store > Themes > Edit Code. Open your collection template file (usually
collection.liquidorcollection-template.liquid) - Positioning: Add quick links in two locations - below the collection header and above the footer. This catches users early and provides a final opportunity before they leave
- Link Selection: Choose 3-4 related collections maximum. For a "Dresses" collection, include "Accessories," "Shoes," and "Sale Items." Use your analytics to identify collections with natural user flow patterns
- Design Specifications: Create buttons 120px wide minimum, 16px font size, with 20px spacing between links. Use your brand's secondary color to distinguish from primary CTAs
- Code Example:
<div class="quick-collections" style="margin: 30px 0; text-align: center;">
<h4>Explore More Collections</h4>
<a href="/collections/accessories" class="quick-link">Accessories</a>
<a href="/collections/shoes" class="quick-link">Shoes</a>
<a href="/collections/sale" class="quick-link">Sale Items</a>
</div>
Mobile Optimization: Stack links vertically on screens under 768px width. Timeline: 2-3 hours for basic implementation, 1 day including design refinements.
- Collection-to-collection navigation: Track in Google Analytics Events. Expect 15-25% of users to click through to other collections
- Pages per session: Should increase by 20-35% for users who land on collection pages
- Bounce rate reduction: Aim for 10-15% decrease on collection pages within 3-4 weeks
- Cross-collection conversion rate: Monitor users who visit multiple collections - typically see 25-40% higher purchase rates
- AVOID: Linking to every single collection - this creates decision paralysis. BEST PRACTICE: Limit to 3-4 strategically chosen related collections
- AVOID: Using generic labels like "Other Products" or "More Stuff." BEST PRACTICE: Use specific, benefit-driven collection names that match your navigation
- AVOID: Placing quick links above your main collection products where they compete for attention. BEST PRACTICE: Position them after users have seen your primary offerings
- AVOID: Making quick links look identical to your "Add to Cart" buttons. BEST PRACTICE: Use secondary styling to maintain clear visual hierarchy
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