Learn From Glued
Checkout Optimization in 2026: How to Find and Fix What's Killing Your Conversion
Seven in ten shoppers who add to cart never complete a purchase. Glued's 2026 checkout framework, from Lull (+100% transactions), EBOOST (+42% CVR), and 350+ DTC audits, covers cart UX, form design, payment transparency, and recovery flows.
Checkout Form Optimization: What Glued Fixes and Why It Moves Conversion
Most DTC checkout forms have five fixable problems. Some take less than a day to implement. This is what Glued looks for across 350+ projects, and the specific changes that move conversion.
Checkout Flow Optimization: 7 Steps Glued Uses to Cut Abandonment
70% of eCommerce checkouts are abandoned. The causes are almost always the same: unexpected shipping costs, forced account creation, and mobile UX that wasn't built for the actual customer. This is the 7-step framework Glued uses to fix it.
Cart Abandonment Statistics 2026: What the Data Actually Means for Your Store
The average cart abandonment rate is 70.19%, meaning 7 out of 10 shoppers leave before buying. This guide breaks down 2026 benchmarks by industry and device, the real reasons shoppers abandon, and what Glued's client data shows about what actually moves the number down.
Abandoned Cart Email Flows: Why Most Sequences Fail and What to Fix First
The sequence isn't the problem. Glued's data from 350+ projects shows most abandoned cart emails fail because of deliverability damage and generic flows, not timing or subject lines. Habibi NY: $320K, 28% store revenue. AeroPress: $478K, 60% from flows.
A/B Testing eCommerce: Why the Biggest Conversion Gains Come From Testing Stories, Not Elements
Most eCommerce A/B tests are run at the wrong level. Element tests produce incremental gains. Narrative tests, testing which story about why to buy, produce transformational ones. Lull doubled transactions testing three brand narratives. Glued's framework for knowing which type your conversion problem requires.