CRO Manifesto
Use Collections as Main Navigation Dropdowns
210
Use Collections as Main Navigation Dropdowns
User Experience
Technical Performance
If your store has a large number of SKUs, listing individual products in dropdowns will overwhelm users and make navigation cluttered. This slows down browsing and creates decision fatigue.
Simplifies Navigation
Improves product discovery
Increases conversions
See It in Action
Hand-picked examples from brands that nailed it.
