CRO Manifesto
Prioritize Primary Shopping Links
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Prioritize Primary Shopping Links
User Experience
Technical Performance
If all links in your navigation look equally important, users may struggle to find the main shopping paths. When primary and secondary links compete for attention, it creates confusion and slows down decision-making.
Improves navigation
Reduces friction
Increases conversions
See It in Action
Hand-picked examples from brands that nailed it.
