CRO Manifesto
Make Incentive Thresholds Clear & Actionable
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Make Incentive Thresholds Clear & Actionable
User Experience
Offer
If users don’t know how close they are to unlocking free shipping, a free gift, or cashback, they may not feel motivated to add more products. Unclear thresholds lead to missed opportunities and lower order values.
Encourages Larger Carts
Reduces friction
Increases conversions
See It in Action
Hand-picked examples from brands that nailed it.
