CRO Manifesto
Make Categories Clickable for Easy Navigation
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Make Categories Clickable for Easy Navigation
User Experience
Technical Performance
If category labels are not clickable, users may get frustrated trying to tap subcategories or navigate backward. This adds unnecessary friction and slows down the shopping experience.
Enhances Usability
Improves Accessibility
Increases conversions
See It in Action
Hand-picked examples from brands that nailed it.
