CRO Manifesto
Highlight Shopping Benefits to Remove Friction
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Highlight Shopping Benefits to Remove Friction
User Experience
Offer
Uncertainty about shipping costs, return policies, or payment options can create hesitation and cause users to abandon their purchase. If key shopping benefits aren’t clearly stated, potential buyers may leave instead of taking action.
Reduces hesitation
Builds trust
Increases conversions
See It in Action
Hand-picked examples from brands that nailed it.
