CRO Manifesto
Clearly Communicate Your Competitive Edge
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Clearly Communicate Your Competitive Edge
User Experience
Offer
Brand
If your product is in a competitive niche, users will compare you to alternatives. If you don’t clearly state why you’re the better choice, they may leave for a competitor that does.
Builds trust
Increases conversions
See It in Action
Hand-picked examples from brands that nailed it.
