CRO Manifesto
Always Include a Primary CTA on Desktop
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Always Include a Primary CTA on Desktop
User Experience
Offer
Without a clear and relevant Call-to-Action (CTA), visitors may not know what to do next. A missing or weak CTA leads to confusion, hesitation, and lost conversions.
Guides User Action
Reduces friction
Increases conversions
See It in Action
Hand-picked examples from brands that nailed it.
