CRO Manifesto
Add a “Shop All” Option in Empty Cart
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Add a “Shop All” Option in Empty Cart
User Experience
Offer
Some users may not have a specific product in mind but are still interested in browsing. If your empty cart page only suggests a few collections, they might feel limited in their choices.
Improves product discovery
Reduces friction
Increases conversions
See It in Action
Hand-picked examples from brands that nailed it.
