250+ guidelines

The CRO Manifesto

What 350+ brands taught us about what makes a store high-performing, sorted by page, industry, and impact.

By Page

About Us

10
Total Guidelines
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Landing Page

21
Total Guidelines
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Navigation

26
Total Guidelines
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Cart

21
Total Guidelines
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Collections

26
Total Guidelines
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PDP

73
Total Guidelines
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Homepage

80
Total Guidelines
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By Industry

Medical Equipment

0
Total Guidelines
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Luxury Goods

0
Total Guidelines
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Personal Care

0
Total Guidelines
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Wellness

0
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Beauty

0
Total Guidelines
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Food & Beverage

0
Total Guidelines
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By Impact

Conversions

4
Total Guidelines
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Technical Performance

42
Total Guidelines
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Offer

106
Total Guidelines
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Brand

130
Total Guidelines
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User Experience

248
Total Guidelines
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Product Discovery

2
Total Guidelines
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Transparency

2
Total Guidelines
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Accessibility

2
Total Guidelines
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Revenue Growth

7
Total Guidelines
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Trust

1
Total Guidelines
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Checkout Flow

1
Total Guidelines
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