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Collections CRO Manifesto: Brand Edition

This isn’t a checklist—it’s a playbook. Built from 2 years of audits and 350+ eComm brands, the Manifesto breaks down what actually gets people to stop, stay, and click. If your collection page isn’t converting, it’s not a traffic problem—it’s a stickiness problem. This guide shows you how to fix that.

No Fluff, Just Strategy.
Packed With Tactics That Move the Needle:
Conversion Rates
Sales & Revenue
Average Order Value
Engagement Rate
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What is

covered

What is

covered

10+ collection page fixes that build brand trust while users browse.
How to design your collections to feel intentional, curated, and premium.
Visual and copy enhancements that reinforce brand identity at every scroll.
Why conversion rate optimization (CRO) matters more than ever—backed by the latest eComm benchmarks.
10+ collection page fixes that build brand trust while users browse.
How to design your collections to feel intentional, curated, and premium.
Visual and copy enhancements that reinforce brand identity at every scroll.
Why conversion rate optimization (CRO) matters more than ever—backed by the latest eComm benchmarks.

Crafted by Top Strategists & Researchers

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